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In 2023, the COVID-19 pandemic accelerated the growth of Israeli e-commerce, transforming the way businesses operate. Traditional retail faced challenges due to lockdowns and limited opening hours, pushing many to explore online solutions for survival. E-commerce giants like Amazon, eBay, and Etsy led the way in reshaping the online shopping landscape.

The pandemic forced a paradigm shift, with businesses realizing that the changes they implemented are here to stay. Israel, which was traditionally slow in adopting e-commerce due to preferences for physical shopping and unreliable postal services, saw a rapid growth in online retail. Additionally, the pandemic prompted a shift from consumers to producers, as user-friendly e-commerce platforms and plug-and-play programs made it easier for entrepreneurs to start online businesses. These changes have lowered entry barriers and opened up new opportunities for e-commerce growth in Israel.