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Mothers usually want to keep their children away from harsh product ingredients. This is what happened to Loni Tevel Barnes founder of Loni Natural Cosmetics Brand after she gave birth to her son. She bought standard baby oil and looked forward to bonding with her baby through baby massages. This was something that she looked forward to ever since she dreamt of being a mother. However, upon looking at the commercial baby oil’s product ingredient list, she realized how many unfamiliar synthetics and potentially harmful components with intimidating names the baby oil contained. She then decided to do her own research on natural oils while keeping her massage bonding ritual on hold temporarily. Loni decided to become a certified natural pharmacist and went on to establish her own natural skincare brand.

Plant-based Vitamins and Minerals

Loni’s Natural Cosmetics Brand formulates skin-loving products based on cold-pressed natural oils, plant-based vitamins, and minerals as well as safe active ingredients, all aimed at restoring skin health and ultimately making women and men feel confident in their own skin.

As a former confectioner and jewelry designer, Loni’s passion for aesthetics also extends to her products. She especially designed the packaging to be complete with a unique urban-natural look and feel. This brand and lifestyle direction is driven by Loni’s belief that anyone can enjoy her products, whether you are a hippie, a 100% naturalist, a countryside inhabitant, or an urban dweller. You can enjoy nature’s goodness however and whenever you want!

Loni calls it “nature-on-demand!”

Loni’s Natural Cosmetics Brand offers natural cosmetics for women, from creams for the face, hands, and body to lipsticks, serums, and natural deodorant. All products are made with high quality and based on natural and completely vegan ingredients.

Every woman can purchase them for herself or as a gift for her friends or employees.

Core Values

Loni’s core values are respect for people and their skin, belief in the freedom to choose, aesthetic-led, driven by quality support and self-empowerment.

The brand is for all women who acknowledge and value the beneficial powers of nature on their body’s spirit and skin.