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Ruth, the founder of MySocks, once held a coveted high-tech job adhering to a strict dress code dictated by her role's cultural norms. A routine meeting changed her course when her team leader sought a volunteer to train a new team in Tokyo. Ruth seized the chance, embarking on a transformative journey.

After intense workdays and training, Ruth found herself with two free days in Japan. Seeking local flair, she turned to Akami, her contact person, who suggested the Amioko market. Upon arrival, Ruth was captivated by the vibrant stalls in narrow alleys, sparking a sense of adventure.

At a colorful stand boasting an array of socks, Ruth's path took a new turn. Mesmerized, she spent hours conversing with the stall owner using Google Translate, leaving with 20 pairs of eccentric socks and a lingering headache. Overwhelmed yet elated, Ruth couldn't deny the path she had discovered.

Today, having left her high-tech career, Ruth passionately caters to customers through MySocks, offering the world's quirkiest and most stylish sock selections.